WERE Electrical needed a brand that reflected their focus on large scale, high end commercial electrical work, not the everyday domestic jobs most electrical brands are built around.
At a commercial scale, trust isn't built on friendliness, it's built on precision and proof the job will be done right the first time.
A refined, considered identity system built to read at a commercial scale, positioning WERE Electrical as specialists suited to large, high end projects rather than general trade work.