Case Study — Brand Identity
Things' creative work spans product design, graphic design, and illustration, with a specialty in clothing, but the range of work needed a single identity to tie it together instead of reading as disconnected projects.
A body of work that spans mediums doesn't need one style to unify it, it needs one voice behind it.
A flexible identity system built to sit behind creative work across product, graphic, and illustration design, giving Things a consistent voice without boxing in the range of mediums it works across.
