OG Electrical had the skills to complete high end residential and commercial jobs, but nothing in their branding said so. They needed a mark and identity that made builders and homeowners see the same capability the team already had on site, something they'd be proud to put their name behind.
OG's trust was already earned, one job at a time. It just needed a way to be seen before the client ever met the team.
A mark that fuses an electrical on symbol with the letters O and G, shaped as an electrical plug. Paired with a clean, premium sans serif typeface and a grayscale colour palette, the system reads as luxurious and considered, signalling OG as the right team for high end residential and commercial builds.
OG Electrical has since grown into high end residential and commercial work, including bespoke lighting and electrical fit-outs for luxury builds. As Hamish puts it, "this is one hundred percent branding," crediting the rebrand directly with the scale the business has reached.