An agency that tells clients to become dangerously good couldn't launch looking like every other boutique studio, the brand had to prove the same conviction it asks of its clients.
Find your truth. Make it impossible to ignore.
The wordmark is a custom new school blackletter typeface built from the ground up. The gothic capitals nod to dragon mythology, weight, scale, presence, letterforms that feel like they belong on a shield or carved into stone. Blackletter has long been associated with law, rules so foundational they're impossible to argue with, and that's the brand built, strong enough not to be questioned.
The brandmark is built from eight iterations of the dragon tilde icon, arranged in radial formation. Each element is a fluid, serpentine form suggesting motion, fire, and forward momentum, rotating around a central point to form a complete circular emblem. Eight heads radiating outward reference the mythological Hydra, growing stronger with every challenge. For More Dragons, that means tackling multiple brand challenges at once across branding, content, campaigns, packaging, and digital. The tilde (~) signals approximation and flow, creative thinking that's fluid and adaptive rather than rigid. The organic line work is grounded in Australian identity, drawn from the movement of native reptiles and wildflowers, a mark that could be a creature, a bloom, or something entirely its own.