Case Study — Brand Identity
HITR needed more than a logo, they needed a brand that could hold its own on the track and in the bunch.
At speed, standing out and staying sleek aren't opposites, the two only work together when every detail is deliberate.
Bold typography, a striking colour palette, and a visual identity built for speed, carried through the full racing kit. Custom graphics, colourways, and branding applied across the jersey and bibs, built to perform as hard as the riders wearing it. Brand identity and product design, built around what the brand actually needed to be.
