Greenspace needed a brand that positioned them as specialists, not generalists, plumbers with genuine expertise in the roofing side of the trade, where most water damage and drainage problems actually start.
Most roof problems aren't roofing problems, they're plumbing problems, water with nowhere to go. People just don't call a plumber until it's too late.
The mark forms a triangular roof shape from the G and S, paired with a green palette that ties back to the business name. Together it signals Greenspace's specialism plainly, roofing built from a plumber's expertise, front and centre.