Case Study — Brand Identity
Cozy Boys FM had spent a year performing under the name Swing My Way Sundays, a name that didn't reflect who they actually were. Born from two friends and housemates who shared a love of soul and hip hop, they wanted to shed the borrowed name and rebuild the brand around their real identity, the good time, discovery, and personality that had always defined them.
The personality was never missing, it was there from the very start, in the friendship, the music taste, and the good time they always brought to Sunday mornings. Cozy Boys just needed a brand that finally looked and sounded like the people already behind it.
The identity centres on a custom wordmark shaped by static, radio wave zigzags framing the letters, paired with personality driven illustrations of hosts Cal and Brian. The result feels handmade and full of character, a brand that sounds as playful and warm as the show itself.
“Since the rebrand, we’ve seen a huge boost in our listeners’ engagement, with the new brand identity helping our audience understand who we are and what we’re all about.” — Cal, Cozy Boys FM
