Case Study — Brand Identity
Cherry Blossom's sound doesn't sit neatly on one side, tender and loud, pretty and bold, and the brand needed to hold that same balance rather than flatten it into just one.
The most memorable indie pop doesn't pick a side, tender or loud, pretty or bold, it holds both at once.
A soft colour palette that still reads as visually dominant, striking the same balance between tender and loud, pretty and bold that defines Cherry Blossom's sound.
